February, 2012

Differentiate your Credit Union brand

  You’ll hear it time and time again. Credit Unions need to find a way to differentiate from banks. But that’s only part of the battle. The credit union brotherhood only goes so far. Credit Unions also need to differentiate from each other, especially if you’re sharing turf with another credit union in your area. Kansas City, Missouri, our local market, is one of the most competitive...