CU Times Coverage of Beyond Marketing

Posted by on May 24, 2012 in BYM Blog | 0 comments

Kansas City CUSO Takes it Beyond Marketing By Myriam DiGiovanni Published May 9, 2012 Since 2003, Beyond Marketing LLC has been helping shift the general marketing assumptions – one credit union and CUSO at a time. “We believe marketing is more of an investment than expense or line item in a budget,” said Curtis Hays, director of strategy at the Lenexa, Kan., CUSO. “It’s about how do...

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Guerrilla Marketing 101: It’s Not Dog Eat Dog, it’s Rat Eat Rat.

Posted by on May 7, 2012 in BYM Blog | 1 comment

Call it what you will – Guerilla Marketing, street-smart marketing, or just plain low-cost marketing – can be a great addition to your marketing strategies and overall marketing communications mix. It doesn’t matter if you sell gourmet cupcakes from a vending truck, run a Credit Union or own a CUSO, guerrilla marketing is used at the grassroots level every day by many of the country’s...

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