June, 2012

Cross-sell Without a Sales Pitch… Is That Even Possible?

Ah, cross-selling – the magical words in the financial industry. When loans are down, it’s time to revamp cross-selling efforts. When membership growth becomes stagnant, it’s time to emphasize cross-sales to promote additional products and services.  Cross-selling is typically a reaction to low numbers or a new promotion and, unfortunately, it rarely has a consistent presence within the...

New Tracking Mechanisms Save Marketing Dollars

For Immediate Release Contact: Kat Vorkink Account Supervisor Beyond Marketing, LLC (913) 541-1255 ext. 5540 kvorkink@beyondmarketingllc.com CUSO Recommends New Tracking Mechanisms to Save Marketing Dollars Beyond Marketing offers tracking for data-driven marketing decisions Lenexa, Kan. (June 14, 2012) — Beyond Marketing, LLC can now provide clients with tracking strategies that allow credit...

Free Marketing Materials Promoting Auto Loans

For Immediate Release Contact: Curtis Hays Director of Strategy Beyond Marketing, LLC (913) 541-1255 ext. 5521 chays@beyondmarketingllc.com CUSO Website Offers Free Marketing Materials to Promote Auto Loans Beyond Marketing’s BFree program offers free marketing materials for CUs Lenexa, Kan. (May 24, 2012) – Beyond Marketing, LLC posted its newest set of free advertising materials to their...

The best part of marketing is…Tracking?

Many marketing professionals would probably choose design or concept creation as their favorite part of the job.  Oddly enough, I say tracking since it provides the opportunity to help my clients SAVE money. One of my favorite questions to ask a client or prospect is, “how did you create your existing marketing mix”.  Frequently, the responses I get are probably ones you’ve heard or maybe...

Fairfield Federal Credit Union Branding