November, 2012

Beyond Marketing featured in CU Times article – Merger Pitfalls May Hinge on Failure to Talk Up Benefits

From the October 24, 2012 issue of Credit Union Times Magazine By Candice Reed In today’s economy, many credit unions find themselves with merger opportunities, but the potential hazards of collaborating can make even the most seasoned CEOs take pause. While a number of small credit unions are successfully reinventing themselves to adapt to today’s economic times, for many others, the...