When two or more credit unions agree to merge, the operational, administrative, cultural, and regulatory requirements involved can be overwhelming. It's essential to dedicate the time and resources to successfully manage all the moving pieces.
Never lose sight of the importance of communicating with your credit union's member-owners and staff. Beyond the compliance-driven requirements, merging credit unions should take this unique opportunity to begin celebrating their unique histories, providing an authentic rationale for change, and presenting your new envisioned future together.
Beyond Marketing offers a complete merger communication solution to meet merger communication regulatory requirements and to exceed the expectations and needs of your members and staff.
Poorly executed merger communication can cause service disruptions that can be as devastating as poorly executed operational merger changes.
Meeting merger regulations is priority one. We can help engage membership and staff during this process and assist in setting a positive tone through messaging of a special membership meeting, voting, and other compliance communication.
Now the hard work begins and important decisions must be made. These decisions are better received when communicated properly with membership, staff and vendors. Consistency in your merger purpose, expectations and future vision keeps staff, members and vendors comfortable with change and motivated for a new experience.
Finishing your merger can be a huge relief. When it’s done, take the opportunity to recognize the efforts and patience of your staff and members. Congratulate and thank them all for the opportunity to create a better credit union together.